THE GREEN BEAUTY
EVENTS
2020
The series of promotional events annually organised by Wooden Houses had to be a bit different for the year 2020, due to the pandemic.
Since we couldn't host people in the Company's showroom, we decided to move outside and organise our usual talks in the most beautiful outdoor locations of the surrounding area.
As always, the main theme was sustainability. For this series of events we decided to talk about the beauty of it, hence the name ("The Green Beauty") and the idea to use a green version of Italian pieces of Art for the image of each appointment.
Together with my partners Andrea Boccadoro, Francesca Dini and Caterina Dini, I curated the organisation and the communication of this project.
The marvellous hand of Michelangelo's David, covered with grass, became the general image of the series.
For each of the other appointments we chose pieces of Art related to the single themes: Arnaldo Pomodoro's Sphere, Fausto Melotti's Seven Sages, Bernini's Apollo and Daphne and the head of Michelangelo's David.
URBANIA
URBINO
CAGLI
ALPE DELLA LUNA GC
The closing event was the biggest one, hosted by Alpe della Luna Golf Club.
After the talk we served a standing dinner for our 80 guests. Six vegetarian mini portions with local products, matched with wines by the local excellence Azienda Agraria Guerrieri.
Light design by Karman.
For this dinner we designed and cut wooden trays, whose design allows the guest to enjoy the dinner while engaging in conversation with fellow guests.