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THE BRIDGE FW21 CAMPAIGN

ART DIRECTION

2021

The Bridge FW21 collection was shot in Milan.

Studio Paolo Bazzani was in charge of the Art Direction of the campaign, and as an intern there I had a crucial responsibility in the development of the concept.

I worked on a huge references research, while looking for locations in the Milan area.

Then we moved to the castings and to the styling part.

 

All of these steps were made in close contact with the Director of Communications of Piquadro Group (owner of The Bridge).

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The mood of the campaign was a cozy weekend around the city.

We shot in a huge park close to Milan, then in Navigli area, and in a wonderful apartment.

Photography by Rocco Bizzarri.

VIdeo & Art Direction: Paolo Bazzani
Art Director Assistants: Marco Dini, Sara Dessi
Video and Editing: Mattia di Tella

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