PALAZZO DONATI
SOCIAL MEDIA MANAGEMENT & CONTENT CREATION
2021-2022
Palazzo Donati is a stunning old palace to rent in the centre of Mercatello sul Metauro, one of the most beautiful hamlets in Italy.
In 2021 I started working for them as Social Media Manager and Content Creator, together with my partner Andrea Boccadoro.
The aim was to keep the profiles updated in order to attract new tourists in an area of Italy that is not well known.
We soon started with the content creation (photos and videos) and then we worked on a planning that we share monthly with the owner of the structure.
Palazzo Donati is owned by a family who also owns two holiday villas in Tuscany.
Each villa has a colour: orange is the one for Palazzo Donati, featured in the logo on the left
We chose it as our main colour: the icons for the stories highlight, for example, look like an orange stamp on a canvas.
The idea was to make them similar to the prints from an old local printing house, where many of our tourists go to pay a visit and experience this secular tradition.
The main themes are:
- THE PALACE (interiors, details, garden)
- THE LAND (stories, culture, history, hamlets, food)
- WORKSHOPS & EXPERIENCES
- EVENTS
INFOPOST
INFOPOST
INFOPOST
INFOPOST
Some of the posts we regularly create are infoposts about culture, history, art, food.
We conceived a standard graphic that features the particular orange star taken from the logo.